MOVES MANAGEMENT FUNDAMENTALS:
FROM ANNUAL GIFT TO TRANSFORMATIONAL IMPACT
August 17 – September 20, 2026
Moves management is the intentional, donor‑centered practice of guiding supporters toward deeper engagement over time: from initial annual gift to major giving and beyond. This course will foster a deeper understanding of your entire donor pipeline, enable collaboration across your team, and build systems that connect all levels of giving into a cohesive strategy.
Whether you're new to moves management or an experienced fundraiser, you'll leave with a clearer sense of how to connect a donor’s passion with the opportunity to create transformational impact for your organization.
 WHO THIS COURSE IS FOR
- Fundraisers new to moves management.
- Experienced fundraisers seeking to strengthen their pipeline strategy.
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Organizations wanting to align annual, major, and planned giving efforts.
WHAT YOU WILL LEARNÂ
- How to identify the right move for each donor.
- How to track donor movement across giving levels.
- How to establish and sustain relationships.
- How to create a healthy pipeline that supports campaign readiness.
- How to connect donor passion with organizational opportunity.
- How to apply moves management principles to your own portfolio using worksheets and templates.
Full participation in Moves Management Fundamentals is applicable for 10 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
YOUR INSTRUCTOR
Rob Ruchotzke
Senior Consultant
Creative Fundraising Advisors
TURN FIRST-TIME GIFTS INTO LASTING SUPPORT
Register by August 15 to secure your seat!
